NEW ZEALAND’S E-COMMERCE BUSINESS GROWING EIGHT TIMES FASTER THAN IN-STORE SHOPPING
A new report from NZ Post has indicated that online shopping in New Zealand grew eight times faster than shopping in-store in 2018.
Their respective growth rates were 16% and 2%.
The “Full Download 2019 report” showed that 1.8 million New Zealanders chose to shop online last year spending a total of $4.2billion. The large growth in online shopping has mainly come from Kiwis shopping more often, with online shoppers now hitting that ‘buy’ button 22 times each per year. We’re also seeing an emergence of ‘super shoppers’ – with nearly one in ten Kiwi online shoppers spending over $9,000 online.
The report also demonstrated that there is strong demand for New Zealand’s home-grown e-commerce sector.
“Spending with New Zealand online stores grew at nearly double the rate of growth for international online stores – encouraging news for our local e-tailers,” says NZ Post Chief Marketing Officer, Bryan Dobson.